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BNP PARIBAS AND THE KEHATI FOUNDATION COLLABORATE ON TARGETING MILLENNIAL GENERATION FOR INVESTMENT



  • Date:
    01 Mar 2019
  • Author:
    KEHATI

The BNP Paribas Sustainable and Responsible Investment (SRI) Biodiversity (Kehati) Index Mutual Fund was unveiled by PT BNP Paribas Investment Partners as their newest investment product. Index mutual funds target millennials using a distinct strategy in partnership with the KEHATI Foundation, investing in social and environmental preservation.

 

1. Investments take into account more than just returns.

 

In essence, conventional investment seeks to maximize financial gains. The “investing with an impact” service provided by BNP Paribas SRI-Kehati is different from this, though.
Vivian Secakusuma, President Director of PT. BNP Paribas Investment Partners, said in a public discussion on Wednesday (13/2) at the World Trade Center Building Lt 5, Sudirman, Jakarta, “When investing, you usually just think about the return; this time, think about the positive impact it will have on the surrounding environment.”

 

2. Concerns about the environment are growing among young investors.

 

The United Kingdom exhibits consistent findings, namely, that millennials are more inclined to set money away to “invest with an impact” based on data from 1,000 investors in 2017 and 1,000 studies conducted in 2015, respectively.

 

At the moment, health, clean water, and education are the environmental issues that people are most worried about. The natural environment has changed since then, which indirectly makes young people more concerned about the environment, especially health, according to Vivian. “In the past, there may not have been pollution, the water was still clean, and everything was still good,” she said.

 

3. There are numerous benefits that make it appropriate for millennials.

 

The BNP Paribas SRI-Kehati index mutual funds are advertised as having a number of benefits, including a transparent portfolio that is simple to monitor, fewer management expenses, and diversified investments. Additionally, millennials can contribute early with no requirement for a minimum purchase amount.

 

4. Building the online sector to win over millennials

 

The millennial generation has always used digital payment methods, as is well known. This was accepted by Vivian. “To get closer to millennials, we will definitely use millennial methods as well, namely by developing in the online sector, for that apart from working with Permata Bank, we will also work with other platforms,” he added to the media crew.

 

5. Assist in boosting natural resources

 

BNP Paribas SRI-KEHATI has carried out its program for communities near Flores Island, using the topic of agriculture, and it has been demonstrated to have a good impact. At the conclusion of the presentation, Laura Valencia, BNP Paribas Investment Partners Marketing, remarked, “The issue is that the rice farmers there are not fertile, and no one is harvesting. So we try to help through this program, and the results are quite satisfying.”

 

Source: IDN Times